About me
Turning data into growth
Hi, I'm Jorge Ignacio, a digital analyst and strategist specialized in technical analytics, tag implementation, and conversion rate optimization. Through Sandy Data, I help brands and startups accurately measure user behavior, implement robust tracking architectures, and make data-driven decisions based on reliable information.
How I view data
Three technical pillars I apply in every audit and implementation.
Absolute Precision
You can't optimize what you don't measure correctly. A poor setup in GA4 or GTM will lead to wrong decisions that waste your ad budget.
Business Focus
Data isn't just about beautiful Looker Studio charts. Technical measurement only makes sense if it helps reduce acquisition costs, improve checkout, or increase your sales.
Transparency & Quality
Clean tracking structures, documented GTM setups, and privacy compliance (Consent Mode V2). Orderly code that your development team will love to use.
Your Data Partner
I take care of the technical side of analytics
so your team can focus on scaling the business.
GA4 & Tag Manager
Advanced e-commerce implementation, lossless conversion tracking, and custom dataLayer setups.
Server-Side Tracking
Migration of traditional cookies to server-side tagging to bypass adblockers and improve loading performance.
Data Visualization
Creating dynamic and interactive Looker Studio dashboards to unify your data sources (GA4, Google/Meta Ads) and simplify decision making.